Hello, i am

Omobolaji Mogaji

Strategy | Execution | Results

Every Beauty Entrepreneur’s Bestie

I’m an accomplished Beauty Brand Consultant with over 7 years of experience in Advertising, holding degrees in Mass Communication, Media Management, Brand Management, and Marketing. I’ve founded two thriving sustainable Beauty Businesses, Rubellite™ Cosmetics and Rubellite™ Hair, and since March 2022, my consultancy firm, TBE Consults, has successfully supported over 20 brands in Makeup, Skincare, Clothing, Fitness Apparel, and more.

I specialize in assisting startup Beauty Businesses with launch strategies, manufacturing guidance, Marketing Strategies, and Brand Communications. I’ve received accolades, including Top 100 CEO in 2023 and ’40 under 40 CEO’ in Nigeria, and I’m committed to empowering beauty entrepreneurs for success in the Beauty Business.

Services I Offer

Vendor Sourcing

I manage vendor sourcing in supply chain and procurement, which involves identifying potential vendors, evaluating them based on quality, price, and reliability, negotiating terms, and ensuring strong vendor relationships for success.

Product Sampling & Manufacturing

I handle product sampling, which involves creating prototypes, evaluating them for design, quality, and market appeal, refining them based on feedback, and assessing production costs and regulatory compliance.

Consumer Understanding & Market Segmentation

I focus on consumer understanding and market segmentation for effective marketing. This empowers personalized marketing, increased engagement, and greater brand loyalty and conversions.

Go to Marketing Strategy (Launch)

I specialize in product/service launch strategies. This involves market analysis, target audience identification, pricing, marketing, sales, customer support, metrics, budgeting, and evaluation for successful launches and sustainable growth.

Branding and Communications

I specialize in branding and communication. I create a unique brand identity and effectively convey it through communication strategies, leading to brand recognition, customer loyalty, and increased sales.

Reviews

I had a really good consultation with the beauty entrepreneur. I can say it was a clarity session as She took time to listen to all I had to say - my questions, complains and little findings/experience. She freely and openly offered advice, shared her experience and guidance just like a great mentor would. I look forward to working with her to develop and launch my beauty product line

Thank you ma'am for the wonderful knowledge you passed in the E.A.T.O.W conference, for greatly inspiring me on having a positive change in the mindset and perspective of what I want to achieve in the pursuit of beauty and cosmetic field as a beginner in the field.

I just want to say thank you for that CLARITY call. It was fun and super enlightening, I feel PUMPED right now with your words, you are definitely a CATALYST and I'm so glad l'm doing this with you. Thank you very much once again

I want to say a very big thank you for the clarity call, I really did appreciate the time and it was very insightful, very knowledgeable and learnt a lot of things from you Thank you for helping me in developing my business idea and I know I will be so happy working with you to bring this idea into a big business and a big brand thank you so much for your time it was well appreciated. I'm just so happy that I I made this decision to communicate with you it was just everything I really needed and | look forward to working with you

Hi Bolaji, I truly appreciate the clarity call we had. Less than an hour conversation with you really opened my mind to a lot of ideas. I used to underrate coaching sessions but now l'm a convert! Cheers to building sustainable brands and securing the bag! W. God bless you real good.

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